6 “inbound marketing” tactics to stop doing


Looking back on the successes of our clients and for our agency in the last year, we have refined our process and eliminated a lot of tactics that no longer work — or maybe never worked.

But while we’re changing, we still meet new clients and see businesses online that are still doing the same things over and over, that don’t produce great results anymore.

Of all the now ineffective inbound marketing tactics, we’ve narrowed it down to six that we see most often that you should definitely drop in 2017 and until further notice.

Python print format 1. Silver price forecast 2020 The Standard “350-500 Word Blog Post”

At its inception, it was completely normal and effective to publish a 350-word blog. Idr to usd calculator If you went above and beyond to 500+ words, you were really delivering big time, but thanks to Google and increased competition, a lot has changed.

People in every audience or target market today have a higher expectation of blog content because the best bloggers and most trusted authority websites tend to go more in-depth, publishing long-form blog posts that start at 1000 words and can even stretch to 5000.

However, a long blog article doesn’t automatically mean better. Gender differences in learning Not only do we need to publish longer posts, but more valuable, high-quality posts that don’t leave any questions unanswered.

Twitter is a great platform as a personal user and still plays a huge part in our media culture, however for marketers, its ability to drive traffic and leads has fallen off in a big way.

Part of the micro-blogging site’s appeal has always been its “real-time,” chronological updates, but with new content appearing every few seconds, it’s difficult for brands to truly get their message seen, let alone, have it understood in less than 140 characters.

Between Facebook ads, LinkedIn, and Snapchat, there are so many other opportunities on social media right now, it makes zero sense to invest more time and money into a stagnate platform with a questionable future.

If you already have a strong following on Twitter, I’d recommend testing the waters by scaling back your efforts to only a few updates a day. Eur usd rate forecast Depending on how this efforts your performance, it may smart to reallocate your investments elsewhere. Cad to usd chart 3. Math jokes Generic, Boring Offers

So many brands and marketers create and promote them, consumers expect them to be free, which makes their perceived value and appeal significantly lower than it was a few years ago.

That’s not to say that offering a free eBook is bad or ineffective. Usd xau They are still great lead magnets and plenty of people, us included, still enjoy them, but, as savvy inbound marketers, we care more about what works best than simply what works.

This definition helps us realize why the eBook strategy, while still useful from an SEO standpoint, is played out. Stock meaning dictionary Everyone publishes eBooks with content and while some of it is still packed with insights, it’s less likely that anyone charges for such material so, relatively speaking, such offers no longer seem valuable. Usa today sports images It’s time for a new type of offer.

[Two] things that we’re experimenting with in the Agency partner program is offering prospects a portion of our professionally developed sales training program …and a version of our highly valued Partner Benchmark Evaluation . 1 usd to irr These [interactive offers] are the new eBook.

Eventually, these strategies will also get played out… Futures in the stock market but as long as we keep this new simple definition of remarkable content in mind it’ll ensure that our marketing offers real value to prospects and customers… ” 4. Usd to aed converter Intrusive Mobile Pop-Ups

As a marketer, pop-ups don’t usually bother me much because I get the reasoning behind it, but what does bother me is when a pop-up takes over the entire screen on my phone and I can’t get back to the content.

It turns out Google hates it just as much. Current binary samsung official In August 2016, Google announced they were going to crack down on intrusive mobile pop-ups, and now in February 2017, Google is penalizing sites who didn’t heed the warning.

Examples include pop-ups that open up immediately after clicking a link and cover the entire page of content, pop-ups that must be closed before the user gets to the content, and pop-ups keep the content under the fold.

Google won’t penalize your site for “small” pop-ups (the exact size is unknown) yet, but if you’re currently using a full-screen pop-up on mobile, it’s best to shut it off now. Binary code destiny 5. Stock market trading hours central time The LinkedIn Connect-Sales Pitch

An annoying trend we’ve seen gain steam in the last several years is sending someone an invitation to connect on LinkedIn, then immediately messaging with a sales promotion. Inr to usd conversion rate Here’s one our Growth Strategist, Kyle received:

LinkedIn may be the premier B2B social network, but you still have to build trusting relationships like you would in the real business world. Exchange rate hkd to usd It takes more effort than sending a template sales email, but that’s also what makes your pitch more valuable when you eventually deliver it. Understanding binary 6. Euro today Sending Cold Sales Emails

Frankly, 99% of the time, cold sales emails suck. 100 usd to euro When you compare the average cold sales email to the contents of your spam folder, it’s hard to tell the difference and this is primarily because of how impersonal they are.

The most sophisticated and successful inbound marketing is personalized, which is why generic pitches from people you don’t know, not only make them look lazy but come off as unprofessional and out of touch with their audience.

What’s most annoying about cold sales emails is that they aren’t helpful. Euro to usd forecast In fact, they’re often pushy and focused more on what the reader can do for the company rather than what the company can do for them.

Now, don’t get me wrong. Free pictures to color Email is still as valuable as it ever was. Euro to inr conversion rate today Sales emails still work, but you need to research your prospect beforehand to deliver a personalized pitch that will actually speak to their needs and concerns. American futures market Focus on What Works.

This is an exciting time for inbound marketers as new opportunities continue to present themselves and we are always going to be here sharing the most relevant and useful. Usd conversion rate Stay tuned and most importantly, stay agile — always ready and willing to change with the industry.