9 things to know about generation z

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The global Gen Z population is set to reach 2.6 billion by 2020, according to the National Retail Federation, and with access to $44 billion in buying power, this group is definitely going to have a say in the future of retail.

The NRF, along with the IBM Institute for Business Value, recently released the results of the “Uniquely Gen Z” study to gain insights into the generation. Nzd usd investing The study is based on findings from more than 15,000 consumers ranging in age from 13 to 21 across 16 countries.

Though Gen Z is the first “digitally native” generation to grow up without knowing the world before cell phones, smartphones and other digital devices, the study shows that members of this generation still do like to shop in brick-and-mortar stores.

“They appreciate the hands-on experience of shopping in a store.


Bloomberg pre market futures With technology constantly evolving but some shopping habits remaining the same, retailers need to be agile enough to serve both needs,” NRF President and CEO Matthew Shay said.

1. Usa to india exchange rate They do shop in stores. Binary translator to text According to the study, 67 percent of Generation Z’ers shop at brick-and-mortar locations most of the time, while another 31 percent indicated they shop in stores some of the time, which means 98 percent are visiting stores at some point.

4. Convert usd to pounds They want retailers to get the basics right. Gender quotes The study also shows that 66 percent of consumers in this age group view quality and availability as the most important factors when they’re deciding among brands; 65 percent focus on value as well.

5. Equity meaning in economics Not surprisingly, they spend a lot of time on the web. Stock market futures fair value Survey results showed that 74 percent of Gen Z consumers spend their free time online. Learning articles Twenty-five percent are online for five hours or more every day.

6. Cnbc stock market futures Phones are for family and friends, but could also be for brands. Gbp to usd rate According to the study, 73 percent use their phones to text and talk to those closest to them, but they’re willing to extend their conversations to brands–36 percent indicated they would create digital content for a brand, 42 percent would play a game online as part of a campaign and 43 percent would take part in product reviews.

7. Pound exchange rate A seamless mobile/digital experience is necessary. Us stock market futures live By now, a good experience on a brand or retailer’s website on any device should be standard, but it’s especially important to this generation. Aed to usd chart Sixty-two percent won’t use apps or website that are difficult to navigate and 60 percent won’t use them if they’re too slow to load.

8. Gbp to usd yahoo They don’t want to share personal info unless they know where it’s going. Cool pictures It’s not uncommon for companies to collect information through their websites, but this generation wants to know how things like health and wellness, location, personal life or payment information are being used and how they’re being protected. Jpy usd yahoo Less than 30 percent will share information if they don’t think it is being stored securely.

9. Binary representation They like to engage with brands online. Dollar rate today in india This is especially true when said brands create an interactive environment for shoppers to create their own experiences. Binary search javascript As retailers develop sites that do this, they’ll be able to capture Gen Z ideas for new products, services and experiences.

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