Email marketing personalization more important than ever _ sendgrid


I’ve always been fascinated by the science behind marketing and love watching my two young daughters, age six and eight, to see how their generation (Gen Z) reacts to different marketing tactics. 1111 number meaning I heard at a conference last year that Gen Z will demand a greater level of personalization in marketing than any other generation because they are being raised in a time where everything has always been customized to them.

I recently witnessed this first hand when my daughter finished a Disney TV series. Funny quotes about marriage She told me she knew what she would be watching next because Netflix recommends similar shows.

Euro forecast 2016 And after using her allowance to buy a Baby Alive doll on Amazon, she was shown accessories that go with the doll so she knows what to save up for next.

This type of personalization is more important than ever for email marketers. Gbp vs usd bloomberg But personalization must go beyond just using a first name in your communication. Binary to gray code Remember that all relationships are a give and take. Current stock market futures And marketers must ensure they are giving first and adding value to a subscriber’s day before they make any sort of ask. Us market futures live Three secrets for personalization success:

• One size doesn’t fit all. Adding binary numbers Fight to collect segmentation data in order to deliver relevant, persona-based content. 1 usd to php Continue to create new content to deliver to your various personas. Yahoo futures index Be careful not to let your content get stale–consistently update your messaging to grow with your user.

• Market to your tribe. Convert usd to aud calculator Make it your mission to learn more about who your audience really is, where they are, and how to reach them. Call option and put option To quote email marketing pioneer Seth Godin, “ Tribe management is a whole different way of looking at the world. Chf usd exchange rate It starts with permission, the understanding that the real asset most organizations can build isn’t an amorphous brand but is, in fact, the privilege of delivering anticipated, personal and relevant messages to people who want to get them.”

• Focus on behavior. Stock connect hong kong Dive into what actions your subscribers take with your brand and product. Nzd usd This means personalizing content for them, as well as delivering that content in the channel they prefer, at a time that they’re likely to engage, and with a frequency you know they appreciate.

One of my favorite examples of genuine and thoughtful personalization is Spotify’s Discover Weekly playlist. 1000 usd in eur Spotify generates a weekly playlist of new music and recommendations based on the music I listen to on a regular basis and listening preferences. Commodity futures market definition I now have a separate playlist with my “discover favorites” which contains hundreds of songs I probably wouldn’t have found on my own even though they are so on point with the music that I love.

Spotify follows these three tips to successful personalization to a tee. Us to china exchange rate They don’t deliver one generic recommendation playlist to all their users, but a custom one for each user. Eur usd graph They provide me with something that not only is personal to me, but brings joy to my week. Funny quotes and sayings about life All I need to do is listen to music, which I am already doing on Spotify, and the music is matched to my preferences.

Happy customers and subscribers equate to a better bottom line for your business (no matter what industry you work in). Usd gbp exchange rate history Increased listening correlates to increased subscriber retention, so it makes sense that Spotify would invest in these efforts.

As you begin to incorporate these three tips to personalization, pay close attention to and use your data to show your subscribers that you care about them as an individual. Usd in aud Demonstrate that you know something about their likes/dislikes, preferences, and interests and then message them accordingly.

To learn more about segmentation strategies, download SendGrid’s Segmentation Guide. Investing usd try Personalization should be like getting a gift from a friend, thoughtful, unexpected–and something that will be cherished.

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