Eyeing china—and its currency—with caution deloitte us cfo program euro to pound exchange rate graph


In the most recent CFO Signals™ survey, in fact, only four percent of finance chiefs viewed the Chinese economy as good compared with 23 percent in Q2 (see chart: Sinking views on China). And, on the one hand, much more than in any other quarter, CFOs voiced strong concerns about the impact on North America of slowing Chinese growth—concerns that dampened their corporate growth expectations in some cases.

On the other hand, the domestic and global impact of China’s slowdown may have outcomes, not entirely negative, for both Chinese and non-Chinese MNCs, as well as for emerging and industrialized economies. For example, many of the “playing field” issues that have challenged MNCs in Mainland China and in facing Chinese competition for acquisitions and market share in third countries may level off.

There is also the potential for new growth opportunities in Asia and beyond, as market forces lead China to settle into a more sustainable growth pattern, commodity prices stabilize, China’s massive enterprises are perforce put on a more commercially oriented reform path, and the Chinese currency evolves toward a more stable instrument for global trade and investment.

In 2005, China announced the RMB would trade within a band against a basket of major currencies. Recently, however, as the US dollar (USD) has gained strength against other major currencies, most notably the euro, the RMB has risen with it, impacting China’s export competitiveness in Europe and some emerging markets, as well as the price of many goods imported into China.

In response, the People’s Bank of China (PBoC) devalued the currency in a surprise move in August, shaking world markets in the process, initially with a 1.6 percent move in the administrative trading band pound usd. But market pressures kicked in, and authorities have subsequently been trying to stabilize the currency at a rate of about 6.4 RMB to the dollar exchange rate us to india. To do so, China spent $94 billion in reserves in August, and those levels are down about $400 billion from their peak a year ago. Moreover, estimates are that anywhere between RMB two trillion and RMB four trillion in new credit may be needed to stabilize the A-share market, increasing China’s already mammoth money supply.

While China has traditionally tried to keep its currency competitive against others to help boost exports, that policy appears to have given way to one weighted toward preventing a destructive level of depreciation of the RMB, reflecting China’s growing role as a big player in global capital markets. This and other major factors, such as preventing domestic inflation in key, imported commodities and decreased interest from outside investors in Chinese equities and bonds, appear to be obliging the PBoC to spend foreign reserves to maintain a floor under the renminbi.

One other factor is the country’s desire to promote the RMB as a reserve currency. The International Monetary Fund has responded to China’s request to have the RMB added to its basket of Special Drawing Rights 2 currencies with a postponement and specific conditions, pending more work on the RMB. In the meantime, the Chinese government is also investing hard currency to maintain stability in the RMB.

CFOs obviously play a strategic role in assessing investment opportunities and levels. So whether sourcing from China or building market presence, it’s important for finance chiefs to understand that China’s currency may be at an inflection point us dollar indian rupee exchange rate. That means they may need to reassess their underlying assumptions around the forces governing China’s currency policy and its outcomes, and how they monitor changes in the currency and risk mitigation efforts. Among the most obvious factors is that a depreciated currency will likely do more to suppress import levels than to stimulate export levels—which has a direct impact on consumer demand and growth.

In particular, it is important to get a deeper understanding of the drivers and scale of the change in the dynamics underlying China’s currency policy. In the near-term, even a relatively small shift in currency rates can have a big impact on the bottom line. In the mid- and long-term, it can impact a broad range of investment planning decisions.

A weaker currency, for instance, will likely impact pricing on many popular imported products in the China marketplace, especially in contrast to domestic competitors, from smartphones to baby formula to fashion items 50 eur to usd. The degree to which higher prices would impact demand and the growth of China’s domestic market is a complicated equation, but as overall growth slows in China’s economy, success in the country’s consumer market is increasingly a function of market-share competition.

Forecasting the direction of currency exchange rates is particularly challenging in the case of the RMB. First, its trading band is set by the PBoC. And while the offshore version of the renminbi, the CNH, is traded on external markets, the market rate is by no means entirely free. If the CNH becomes much cheaper in US-dollar terms than the onshore version, the CNY, traders will likely buy the currency offshore and sell it on the mainland flower tattoo designs. To keep the market-based CNH in relatively close alignment, Chinese leaders already are spending foreign exchange onshore and offshore to maintain a floor under the currency.

• Since the onset of volatility in the A-share market, analysts have noted China’s shrinking position in US Treasuries, a steady monthly decline in foreign-exchange reserves, and a high level of capital leaving China;

• The PBoC may have less than US$1 trillion of immediate liquidity to support the A-share market and the currency even though China’s foreign-exchange reserves are still huge—in the US$3.5 trillion range.

But China has a difficult balancing act in terms of how much it is willing to spend to keep the RMB strong. Such an action in and of itself could weaken global sentiment on the RMB and the government-supported institutions that are players in the intervention. For example, China’s large state-owned enterprise brokerages, which have just increased their pledges to buy and support A-shares, are seeing their own share values hammered.

Still, it’s important that MNCs understand the general direction of the currency over the next 12 to 18 months. There are various indicators that, if monitored together, can be viewed as a planning tool market opening futures. One is the actual currency-trading levels in both Hong Kong and Mainland China. Take the level of RMB versus Hong Kong dollars (HKD) held in retail bank accounts in Hong Kong feeder cattle futures market prices. If you live in Hong Kong, you can choose to keep money in your bank account in RMB or in HKD, which is a USD surrogate. Other important indicators are the relative level of RMB trade settlement versus USD trade settlement, forward pricing of the RMB on various futures markets, the arbitrage difference between the CNH and CNY, and the reported changes in China’s US Treasury holdings and foreign-exchange levels.

Given this fluid and changing environment, now may be a good time to perform a thorough review of how currency is managed at your company. Specifically:

• Companies with substantial renminbi holdings might think through how they can offset the risk of significant currency-rate swings with investment mechanisms or lending mechanisms and related hedging strategies. For example, in some cases, trading regulations allow companies to take a short position in RMB against a long position in other currencies outside China. Other steps, such as currency hedging with instruments like currency forwards, have become more expensive, so CFOs have to balance the value of those strategies against the rising cost.

• Where RMB can be converted to other currencies, it may be prudent to reduce exposure name in binary. Companies might also revisit how they can hedge by looking at how they conduct their business. For example, CFOs can look at how they can align more of their costs to be domestic costs, in what currencies their cross-border transactions are contracted, and how they can do financing within the marketplace in which they are operating.

• In terms of contracts and cross-border trading, some MNCs are more protected against currency changes than others. For example, some elements of a contract might be denominated in RMB and some in USD. Sometimes a transaction might be settled on China’s mainland or settled offshore with a trading company that has the rights to take it into the mainland and do the transaction. At present, Chinese bankers have noted that the appetite for exchange requests from RMB into USD is at a multi-year high investing com aud usd. That provides additional leverage for those who have US dollars to spend in transaction settlements.

• CFOs may want to review the terms and conditions of contracts and cross-border agreements so that they can be prepared for any potential exposure to shifts in the renminbi. The history of gradual exchange-rate shifts in the range of two percent to six percent, which were typical of the RMB from 2005 until a few months ago, were more easily managed 1 usd to rub. But the recent rate of change can have significant bottom-line impact given the large size of the businesses many MNCs have built in China. A useful first step may be to model the financial impact of shifts of this size or larger in a much more compressed time frame.

Even with slowing growth, China’s domestic market is still growing faster relative to other large markets, which, along with its sheer size, is a big reason companies are willing to take on the challenges and the learning curve required to succeed in that marketplace. Still, recent shifts in the RMB are important indicators of the potential size of changes that may lie ahead. It is important for CFOs to consider taking stock of their RMB currency holdings, monitoring their currency risks in China on an ongoing basis, and exploring ways to decrease or deploy RMB assets they may be holding in the Chinese mainland.

The CFO Program brings together a multidisciplinary team of Deloitte leaders and subject matter specialists to help CFOs stay ahead in the face of growing challenges and demands. The Program harnesses our organization’s broad capabilities to deliver forward thinking and fresh insights for every stage of a CFO’s career–helping CFOs manage the complexities of their roles, tackle their company’s most compelling challenges, and adapt to strategic shifts in the market.

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