Gulf royal families, big b use aroma products made by these adivasi women — the sugandham organics story – yourstory. com


In 2014, we went on a trek to Yeoor Hills in Thane, Maharashtra. Binary translator to text On our way, we stopped for a break and saw a bunch of women working with some sticks. Convert usd to pounds Dressed in boho outfits, these women were from the nearby adivasi tribe.

Gender quotes Intrigued, we approached them. Equity meaning in economics Adivasi women at work (L) and Bollywood actor Amitabh Bachchan receiving his order Yeoor calling

The women Ekta and Punit saw hard at work in Yeoor Hills had a sorry tale to tell. Stock market futures fair value They were at the mercy of an intermediary between these tribes and the market, who paid them a meagre Rs 60 for an entire day’s work of making raw incense sticks. Learning articles Since what they earned by making incense sticks was not enough, these women sought to supplement their income by selling incense sticks discarded due to quality issues in the local market. Cnbc stock market futures Their ordeal had the Thakkers thinking.

Not only did they realise that these workers were underpaid but also discovered a promising market to tap. Gbp to usd rate Ekta quit her job to spearhead this project while Punit continued his job at a leading payment gateway.

After quitting her job as a school teacher, Ekta took a sabbatical to research the space as well as the potential of aroma products. Pound exchange rate Convinced that this was a tangible idea, in March 2016 she got 25 skilled women from the tribal group to join her new venture. Us stock market futures live From physically handicapped individuals to women, the venture saw an array of employees. Aed to usd chart Today the company takes pride in employing 63 women from the adivasi tribe.

With a core team of seven, Sugandham Organics is now based out of its warehouse-cum-office in Bhandup, Mumbai. Gbp to usd yahoo While Ekta took a leap of faith in quitting her job, Punit continues to be employed by other organisations — after a stint at PayPal, he now works with Dubai-based Telr as the country manager. Cool pictures Other team members include Srithi Das, Head of Marketing; Aman Maheshwari, Head of Designing and International Business; Maalav Thakker, Head of Strategy; Jagjit Singh, Head of Sales; and Nekzad Malegamwalla, Head of Compliance.

Within seven months of existence, the team has clocked Rs 12 lakh in revenues. Jpy usd yahoo Today, they have a promising clientele of 150 spas, more than 40 hotels, and over 1,600 happy customers including superstar Amitabh Bachchan. Binary representation Calling the moment an ecstatic one, Ekta says,

“Last Diwali, we got a client order of 500 aroma gift products only to realise that the order had been placed by Bachchanji. Dollar rate today in india It was easily one of our best days and we personally delivered him the boxes and took his blessings.”

“Considering security reasons, we can’t share more details but with a clientele like this, we are quite pepped about our future, she happily informs us.” Signature fragrances

Sugandham Organics today takes pride in hundreds of signature products, including incense sticks, 570 types of essential oils, soaps, bakhoor (an Arabic incense stick), diffuse pots, candles, ikhtar, and air and car fresheners, among others. Binary search javascript Some of Sugandham Organics’s products

Talking about their market presence, Punit says that their oil diffusers and incense sticks are the fastest selling products. Usd euro chart When asked about the raw materials, he adds,

Entering a market that is ruled by veterans presented Ekta and Punit with its difficulties. Gold price history chart 100 years In 2014, when they started up, it took them over a year and a half to make the right collaborations and source the raw materials. Yahoo futures indices Talking about those days, Punit says,

“The rainy season has always been our tricky phase. Usa today In July 2016, we received an order for 4 kg of essential oil from a client in the UK. Rmb usd Due to the rains, our entire lot of essential oils was attacked by fungus and we had to bear a loss of over Rs 12 lakh. 100 eur to usd That has so far been our biggest loss.” The team

Once we had to share pictures of our warehouse and workforce with a client. Dow jones futures exchange When I walked to these adivasi people to click a picture of them making the products, one of them angrily walked up to me and threw my phone away. Stock connect china Gaining their confidence was one of our biggest challenges. Today’s futures market Language has always been a barrier as well but we have reached an understanding.

In a constantly evolving market with new players entering at a drop of a hat, Sugandham has managed to chart its own course in spite of the reluctance of new buyers. Cad usd exchange rate From packaging to marketing, the hurdles of starting up were many. Rub usd converter But amid all these, what has stood out is the courage to jump into an uncharted market and emerge with a trophy, just like Sugandham Organics has.

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