How to write blog post introductions that hook readers us stock market futures bloomberg

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Your blog post introduction must have a hook live quotes. Here are six good hooks to use in your blog post introductions. 1. Start with an interesting fact.

Pick facts that have nothing obviously to do with your topic (Niagara Falls and website traffic?), or are perfectly in line with your topic and thesis, but are so shocking as to be gasp-worthy. Unrelated facts make the reader think “how is this bozo going to tie that into the topic at hand?” while shocking facts make the reader think “that CANNOT be true, can it?!”

In this example, the introduction tells the reader what happened, but it doesn’t do so in a way that ruins the surprise. There’s a lot of action, both by the final customer and the team. There’s the suggestion of a competition and success (a goal was met). And there’s a cryptic suggestion that a red button did something amazing.


Plus, 20,000. That’s impressive for anyone wanting lots of customers.

“After five months of intense A/B testing in which we tested different CTA button colors, we finally hit 20,000 customers. Red was the winning color.”

There is jargon rs to usd. There are unexplained acronyms. An inanimate button has become the winner instead of the people (customers and the team). What little action there is, is passive. And you spilled the beans on what the post was about: A/B testing colors.

This method gives your reader some respect by saying “hey, this is what I’m going to talk about with you today usd zar. If this is interesting, stick around.” Derek Halpern tends to get right to the point with his blog posts, and often introduces them by telling readers what they can expect if they keep reading.

Adding “a quick request” is a fine bit of intrigue for the reader. “What in the world could Halpern want from me?” the reader thinks, and keeps on reading.

Knowing what’s coming and how things will end is helpful for readers. It gives them an idea of whether or not they should take the time and what expectations to have. The danger for you, the writer, is if you have an unexciting topic and give your readers a heads-up to that.

“Today I am going to talk about the value proposition of going paperless at your office, and ultimately prove that you will want to buy a small scanner and ban the paper.”

Halpern’s version has a bit more intrigue and zip, though, admittedly, some readers will appreciate the above example. It has its place, but isn’t the greatest hook. 3. Use an anecdote.

That’s the actual blog post introduction I wrote on a post for this blog. It’s a one-sentence anecdote. That’s an extremely short anecdote; most anecdotes are longer, like those you find in this post about social proof in which several anecdotes are used.

Anecdotes are wee bitty stories that put a larger idea or thesis in a different context. Speakers know that starting with a story instead of a philosophical or fact-filled lecture is a sure-fire way to get people’s attention usd to aud conversion. It’s the same for your readers.

This makes you the expert on how to apply the story and what it means. I would rather hear an anecdote about your trials and failures rather than the tired anecdote of how many times Edison tried to invent the lightbulb.

Make ’em laugh or make ’em cry (or somewhere close). At the very least, end at a different level than where you started. You start at ground zero with your reader. Your anecdote can’t end there. It’s no hook if it does.

Don’t be that speaker that tells a random joke or story and then segues with an “but I digress” and launches into Yawnville. Your anecdote should illustrate your thesis in a new way, or start leading the reader’s thought patterns towards where you want to take them with your thesis.

Quotations can work, and sometimes make a fine opening usa today subscription. But people quickly get in the habit of using the words of others to boost their own, so watch out for overuse of this technique. And avoid quotations that are overused for your niche. Steve Jobs had some good things to say, but after a while, those excellent words lose their power because they are overused. Find new quotations from surprising sources.

And avoid quotations that are overused for your niche. Steve Jobs had some good things to say, but after a while, those excellent words lose their power because they are overused. – @JulieNeidlinger Click To Tweet 4. Ask a (worthwhile) question.

In their best use, asking a question is a fine way to force the reader to identify with the problem you are about to solve. Questions can be powerful.

“Have you stopped beating your dog yet?” is a classic example dollar euro exchange rate chart. The question assumes someone is being cruel to an animal. It can’t really be answered. Or “ How do you solve a problem like Maria?“, which assumes first that Maria is a problem.

It’s similar to what I see being used a lot in lead generation and calls-to-action where one button says “Yes, I want more traffic. Take my email!” while the other button says “No, I want to see my website die a painful slow death.” Rhetorical questions set up the reader in a similar, psychological way. The reader has to accept the underlying assumption in order to answer. It can work, but if you make an offensive or insulting assumption, your reader leaves.

Pet peeve alert: I despise when people speak in questions so they can pre-empt any difficult or real questions and give softball answers usd inr forward rates. Here’s how it works (and I’m sure you’ll recognize the technique):

By asking the questions you, the writer, want to answer instead of providing the answers the reader wants, you can create the appearance of forthright and complete discussion without actually doing so. Plus, you slip into passive voice of sorts, where you don’t own the action and behavior. How does that work in an introduction?

Take a page from Bruce’s book: these are the introductory paragraphs that get readers hooked. I know, because I’ve sat and stared at them willing the next sentence to appear (which will not happen).

I’m a firm believer mimicking and dissecting the successful work of others as a form of practice free tutorial for excel. Artists often paint from the masters to learn about color, light, and technique (I’ve done it). While at a writers’ conference a few months ago, best-selling author James Hall told of a class he taught his graduate students (which included Dennis Lehane) where they were instructed to find a novel they loved and write their own novel based on the structure of it. He later turned this class into a book called Hit Lit: Cracking The Code Of The 20th Century’s Biggest Best Sellers.

The setup tells us there is a competition known only to us (we have exclusive knowledge). There is a setting, both in place and time. And we know the startling end result ukp usd. The cliffhanger isn’t what happened next, but what happened in between. How do you get from intriguing point A to hilarious and startling point Z?

The rest of the post talks about how you grew your customer base, and how it meant your team grew, too, and you had to expand your office space. (Or how things went poorly and you demolished the office in a fit of rage, but let’s hope not.) 6. Gentle confrontation can be a friend.

“You were getting 100 new sign-ups a week, and thought your email conversion rate was as good as it could get. But you were wrong, and I’ll tell you why.”

Confrontation is sure to get a reader’s attention. Of course, not all confrontation is created equal. There is insulting and trollish confrontation (always wrong), and there is gentle confrontation. A gentle confrontation takes a soft swipe at a controversy, or pokes a long-held belief of the reader in a way that encourages them to read on and reconsider. What happens when you do that?

• The reader feels indignant and keeps reading if only to prepare to prove you wrong. Or the reader is intrigued and keeps reading to see if it’s true.

• The reader skips to the end and leaves a ranting comment never having read your post, meaning you have to gently say “but I said that later in my post.”

Introductions are meant to transition to the guts of the blog post, right? So the order of creation should be the almighty headline, then the introduction, and then your fantastic content.

Only after you have finished your thesis, your analysis, your conclusion — the meat of your post — do you attempt the introduction. After all of that has been written, you know better off what your introduction is. Your thesis is what needs to drive your post, not your introduction.

When I write a blog post, I often toss an introduction at the top as little more than a placeholder. Then I continue on with the post using the writing system I’m used to. At the end, I inevitably change the introduction I wrote at the beginning because the content may have taken a surprising turn, the tone changed, or my understanding of the topic is better than when I started.

After headlines, introductions carry a lot of weight. You are always grappling for your reader to stick around, and an introduction that hooks the reader and keeps them on the line is a good way to do it binary code game. It’s also incredibly tough to write, especially if you write a lot of posts and have used up all of your “tricks” for hooking readers. Which introduction technique has worked the best for you when it comes to keeping readers involved?


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