Nysportsjournalism. com – nhl names cmo, realigns marketing line mxn to usd


September 28, 2016: As the NHL prepares for the 2016-17 season — during which it will celebrate its Centennial anniversary — it has made major changes to its marketing and operational units.

According to the NHL, Browning will “place a particular focus on digital and social initiatives and developments. Love quotes for him She will be responsible for executing the league’s marketing campaigns, including strategy, creative development, production and distribution.”

In addition, Browning will help “identify and incorporate new marketing technologies and strategies to promote the NHL and broaden its reach across traditional and digital channels.”

She will also oversee the league’s environmental initiatives and public affairs efforts and work with MLBAM across the league’s social platforms

to “devise distribution strategies and content initiatives.”

As part of his new position, Jennings, in addition to continuing his duties for consumer products and licensing, “will be responsible for the identity, development and positioning of the league’s brand, with a focus on developing and integrating the league’s brand image and messaging into all league advertising,” according to the NHL.

He will also jointly oversee Partnership Marketing efforts with Chief Revenue Officer Keith Wachtel and will continue to manage the league’s grassroots and fan development programs, per the league.

Under the NHL’s new operational platform, Wachtel will continue to oversee global corporate sponsorship, digital and NHL Network ad sales and also takes the title and responsibilities of Chief Revenue Officer.

Steve Mayer becomes evp and Chief Content Officer, Events and Entertainment, “continuing his responsibility for the operational, creative and entertainment aspects of the league’s events calendar while also building and overseeing the League’s Original Entertainment/Productions department.”

NHL evp David Proper has been named EVP Media and International Strategy, where he will “formally assume responsibility for all TV rights-holder relations in addition to his existing responsibilities for media strategy/distribution, broadcast business affairs, footage licensing/images, and scheduling.”