Online marketing glossary – whatrunswhere knowledge base


The process of testing different elements to see what works best. Usd to aud calculator Even the smallest changes such as adjusting the copy, color, font size or call-to-action can help improve conversion rates. Usd to gbp conversion rate To figure out what truly works, advertisers need to test, optimize and repeat on a regular basis.

The area of a web page that is immediately visible to the visitor, without having to engage the scroll bar. Rmb to usd exchange rate This is often considered prime “real estate” for ad inventory and is usually priced to reflect that. Market value of futures contract Ad Network

A company that aggregates available ad space across a large number of websites (publishers) and sells it to advertisers. There are many types of ad networks from large ones to niche ones that target a specific audience. By buying from these networks you get access to their extensive list of publishers. Stock market in the future Advertiser

Any company or user that purchases ad inventory on a publisher’s domain. Gender pregnancy symptoms Ex: when you see an ad placed on a site, the site who paid to place that ad is the advertiser.

The Search By Advertiser feature at allows users to search for the activity of specific advertisers. Binary keyboard Ex: if you are in the automotive industry, you can access data from such advertisers as Ford, Toyota, BMW, etc. Adding binary Affiliate Marketing / Performance Marketing

A commission is paid to an individual called an “affiliate” when they generate a referral in the form of a lead or sale hence, it is based on performance. Because of its advantages for sales opportunities there are millions of different brands and websites that offer affiliate programs. Aed usd exchange rate The most common examples are, online dating, insurance, etc.

This is a free website that provides commercial web traffic data and ranking information. Exchange rate idr to usd It crawls all publicly available sites to create a series of snapshots of the web. Usd to lkr It employs web usage information, which tells users what is being seen on the web by real people. Gbp usd chart This information comes from the community of Alexa Toolbar users. Binary subtraction B Banner Ads

Commonly called display advertising. Text to binary converter online They are graphics that come in different sizes and are placed on third-party websites with the goal of driving traffic back to an advertisers’ website.

Describes the abundance of available data that companies collect. Cool pictures to draw for beginners This can be information on who your customers are, their buying behaviors and other demographic details.

A button, graphic or text in an ad intended to prompt the visitor to click the ad (which will redirect them to a landing page). Aud usd forecast Ex: Click Here, Buy Now, Sign Up, etc. This is an important component of making your ads successful, as it helps to engage the user and give them actionable direction. Exchange rate usd to ringgit malaysia Click-through

The percentage of clicks an ad receives in relation to the number of impressions. Future of marketing communications (CTR = clicks over impressions.) This is an important metric involved in analyzing the effectiveness of an ad. Dollar exchange rate euro Competitive Intelligence

The information that is collected regarding what your competition is doing. Exchange rate us to british pound Its purpose is to provide insights and inspiration to get your business ahead of theirs.

A virtual token placed on a user’s computer allowing them to be identified with their browsing activity and visited website history. Using these virtual tokens, sites like Google can compile a fairly comprehensive profile of a user simply through their cookies, allowing them to infer what content they might be interested in. Usd to euro exchange rate history This data allows sites to display customized content to users. Usatoday com Cost-Per-Action (CPA)

An online advertising pricing model that is calculated as cost divided by number of acquisitions. Python example code Ex. Binary xml if you spend $200 on a campaign and get 10 acquisitions then your CPA is $20. Euro pound exchange rate forecast Cost-Per-Click (CPC)

An online advertising pricing model that is calculated as the amount spent to get an advertisement clicked. The binary code Ex. Exchange rate usd to cad for a $1 CPC, an advertiser pays a buck each time someone clicks the ad. Gold background Cost-Per-Thousand (CPM)

The cost to an advertiser for every 1000 impressions an ad receives while placed on a publisher’s website. Exchange rate us to canadian calculator Ex: for a $10 CPM, an advertiser will pay $10 for every 1000 times the ad is shown. The boxer chords Cost-Per-View (CPV)

The cost to an advertiser for each impression (view) their ad receives on a placement. 1111 binary Ex. Us futures market if it cost 25 cents per view, an advertiser will pay 25 cents each time the ad is viewed. Texas baseball roster Conversion Rate

The rate which an advertisement generates actual sales or signups for an advertiser. Usd thb This differs from click-through rate in that it means that the customer has been successfully converted by the advertisement and has performed the goal action. Cattle futures market news This action can be anything from a purchase, a registration, a subscription to a service or mail list, etc. Stock market trading hours india Contextual Advertising

A more targeted form of advertising allowing advertisers to focus their resources on a select demographic or niche publishers. 1 usd to cop Ex. Gold vs usd chart an ad for baby diapers will be placed on websites that predominantly attracts mothers. Exchange rate us to aud D Demand-side Platform (DSP)

A system that allows advertisers to manage multiple ad exchange and data exchange accounts through a single interface. Definition of binary It aggregates advertisers and provides one location to purchase inventory from many publishers without requiring them to negotiate a direct media buy on a case by case basis. Market value of futures Direct Buy

Purchasing ad space directly from a website from the website owner. Binary search c program For example, doing a media buy on, would be an example of a direct media buy. Dollar euro exchange rate history Display Advertising

Display/text ads or emails specially created to directly communicate with leads or customers. Gbp to usd graph The purpose is to initiate a direct response, such as a click or purchase.

The ratio of the total cost of a campaign over the total number of conversions it has generated. 1 usd to bdt Ex: if $1000 is spent and it generated 100 sales from that spend, the eCPA would be $10 per conversion. Today’s stock market futures Earnings-Per-Click (EPC)

Interested in gaining competitive intelligence on Facebook? Signup for our Enterprise Package and access Facebook Ad Data. Is the futures market open (These insights are provided via our partnership with ComScore Inc.) G Geo-Targeting

Replaced Google Ad Planner. Usd to brl The improved Display Planner is a research and planning resource that integrates the Contextual Targeting Tool and Placement Tool. Learn binary code It is built right into AdWords so advertisers can directly modify their campaigns. Dollar exchange rate calculator Google Display Network (GDN)

When searching for Hybrid Ads on the WhatRunsWhere platform, simply search for your advertiser of choice then click ‘Text/Hybrid Ads’. Funny quotes with pictures for facebook From there, you can uncheck ‘Text Ad’ to view any Hybrid Ads that advertiser may be running.

WhatRunsWhere has been collecting data since late 2011. Us stock market futures index Quickly and efficiently access the history of an advertiser and see what they have been doing over the years and what is and isn’t working for them and use that information in your own campaigns. Live pound to euro exchange rate I Impression

Use WhatRunsWhere mobile intelligence to see exactly what your competitors and top-performing advertisers are doing. Binary conversion View their full creative strategies, campaign overviews and use key performance indicators to spot what truly works within the mobile ecosystem.

A formal printed order to run an ad campaign that includes such information as the website or ad network receiving the order, what ads are to be run (or who will provide them), ad sizes, start and end dates, rates, reporting requirements and possible penalties or stipulations relative to the failure to deliver the impressions and the out clause (the maximum time needed to stop the buy in case of failure or other issues). Stock market futures prices K Keyword Advertising

WhatRunsWhere uses keywords to help narrow in on searches within our platform. Cnn money futures market Ex. Flower quotes shakespeare Running the keyword search for “Online Dating” brings up all the ads that are related to this keyword. The box nyc L Lead Generation

A lead is defined as a potential customer, therefore lead generation is using various sales and marketing tactics such as email marketing, paid search or tradeshows, etc. Php to usd conversion to generate new leads.

The action or activity of gathering information about consumers’ needs and preferences. Usd to myr It involved figuring out what your market wants, how best to sell to them and who your competitors are.

Words or phrases that are often invisible to the user but helps classify websites and content so users can find the site and navigate it more efficiently. 40 euro shoe size to us Mobile Advertising

An online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Binary to text converter It is less intrusive thereby, increases the likelihood of consumers clicking on it. Pound to usd Network/Agency Buy

An automated form of online advertising using a program to preset rules and algorithms. Binary bingo It allows marketers to better organize their data and execute highly targeted marketing campaigns. Current exchange rate usd to aud Publisher

Specializes in audience measurement and real-time advertising. Futures markets cnn They offer public access to traffic and demographic data for millions of websites and detailed user insights to digital publishers enrolled in its Quantified Publisher Program. Usd jpy exchange rate history Quality Score

The number used to grade the quality of ads on Google and Yahoo Bing. Binary math The quality score your ads are given is based on the relevancy of your ads, keywords and landing page, etc. Cad usd graph R Real-time bidding (RTB)

A technology that allows advertisers to bid on each ad impression as it is served. Brl usd exchange rate The highest bidder will have their ad displayed, and will be billed for each impression the ad receives. Funny jokes for adults dirty RTB platforms allow you to bid on a huge amount of inventory from many different sources in one interface.

A form of online advertising that keeps your brand in front of bounced traffic after they leave your website. Binary list The goal is to keep bringing leads back to a site until a consumer converts – whether that be a sale or signup, etc. Us stock market futures bloomberg Return On Investment (ROI)

The course of time between the initial contact being made with a customer, the identification of services or goods to be procured, the acceptance of the intended purchase, and the transaction that completes the sale. Fraction to decimal conversion chart Split Testing

A technology platform with the single mission of enabling publishers to manage their advertising impression inventory and maximize revenue from digital media. Usd to jpy T Text Ad

Text-based form of online advertising that only uses words. 10101 binary Text ads can be used in both search and display campaigns. Gold chart 2016 They are very popular for driving traffic and relatively easy to manage.

The number of individual (unique and not repeat) visitors that arrive at a website. Usd to yen conversion A unique visitor differs from a visitor because it is measured by counting each individual only once. Stock market futures definition Uniform Resource Locator (URL)

Check out our free White Papers on media buying and display ads. Binary pdf WhatRunsWhere The best competitive intelligence service for online advertising and media buying!