Online marketing made simple_ a step-by-step guide – thomas mckee


If you’re an online marketing nerd already, like me, you probably do. Binary 24 But, if you’re art of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man.

According to TNMedia, online marketing is “ …any tool, strategy or method of getting the company name out to the public. Usd jpy forecast The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

Marketers pay for displaying ads together with Google search results and hope to drive traffic, or rather interested people (=leads), to their product landing pages.

Then there’s content marketing, where marketers try to create valuable media and content and distribute it to potential future customers. 1 usd to 1 gbp This is the good guy version of online marketing, where you mostly try to guilt people into buying.

Of course you already know social media marketing, where you use one or several social media channels to engage with customers, build relationships and then send them to your products and services.

Pay per click advertising (or PPC) is similar to search engine marketing, but not limited to Google and its competitors. 1 usd to myr Most social networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

And, finally, there’s email marketing, which is already considered old school, but is still one of the most effective channels. Dollar euro exchange rate forecast Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.

I want to give you a good grip on all of these categories, just like in our beginner’s guide, yet not drown you in the vast amounts of information that are out there.

That’s why, in each category, I’ll give you one example of someone who absolutely crushes it in their niche, along with some great points to help you get started.

But, instead of spending an entire category bragging, I want to point you to someone who is a true SEO ninja and has worked for us at Quick Sprout for quite some time.

He outranks huge sites, like Wikipedia, Forbes and Copyblogger and completely dominates the SEO space with his super long case studies, providing actionable step-by-step instructions for upping your SEO game.

What’s great about his blog is that instead of just rounding up SEO news, like Search Engine Land and others, he actually shows you how to implement good SEO techniques that work.

As I outlined in one of the previous guides of this series, SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

If Brian’s SEO didn’t work, then he would never have been able to grow Backlinko to 100,000+ monthly readers, 100,000 email subscribers and such a massive SEO brand, with only 30 blog posts.

Instead of optimizing your content and promoting it a lot, in order to eventually show up as a top result for organic searches (which can often take a few months to happen, even if you do it right), you can pay your way to the top.

When you’re still in the phase of producing free content to build an audience, don’t waste your time with SEM, you’ll run out of money faster than you can spell S-E-M.

By setting up conversion goals, inside of your campaign, you can track exactly who made a purchase from your ads and you’ll know exactly how much money you spent and how much you made at any time.

Their ROI (return on investment), is often way higher than any stock or real estate investment could be, creating 5x, 10x and even 20x the ad spend in conversions.

Prior to his solopreneur career, Jerry ran a one-man ad agency, helping businesses with their SEM. Cny usd exchange rate Once he had a few courses to sell, he went on to transfer his SEM skills to his own business.

Even better, Jerry teaches everything he knows and most of his lessons are free. Binary cheat sheet By far, the best place to start learning Google Adwords is his free course on Youtube.

The lessons in this video alone are more than enough to help you get started. Usd to aed exchange rate history And, once you’re ready to kick it up a notch, you can just get his Udemy course, for over 9 hours of videos, detailed tutorials and guides.

Jon Morrow is a master content crafter. Binary tree After getting annoyed by how great content often suffers from little traffic and exposure, he set out to help people change that.

When he decided to make marketing a key focus of his blog, he knew sharing the lessons that he learned when building his blog and former businesses would attract a lot of readers.

But, he also knew that what would get him even more fans and potential customers was teaching people how to implement the techniques that he used to growth hack his companies to these huge revenues in such a short time.

What’s more, Jon often brings on guests to share their best tactics in the same manner, so you can learn about other ways of online marketing as well, like building relationships, Google Analytics or email marketing.

Jon coins an entirely new term that he introduces the reader to. Euro to aud converter He alienates the audience by talking about “them”, even though every reader knows he or she is addressed personally.

Then, he explains his terms and compares a common blogger’s problem to a sickness. Stock market futures live Anyone would want to know how to cure it! He’s created a huge curiosity gap and the reader immediately gets drawn in.

Content comes in many more forms than writing. Usd vnd If you want to know more about other ways of creating content, take a look at my content marketing guide. Python tutorial youtube Social media marketing

This topic deserves a whole guide on its own, but if you want to be successful with social media (and you’ll HAVE to, in the long run), your best bet for a one-stop shop is Gary Vaynerchuk.

Gary is firing on all cylinders and platforms, has written 3 New York Times bestsellers (2 of which are solely focused on how to use social media for your business) and runs one of the biggest media agencies in town.

Then, there’s his Facebook page with over 400,000 likes, his Pinterest board with 15,000 followers and, of course, he couldn’t miss out on Instagram and grabbed another 160,000 followers there.

Example: I could have posted this blog post as a Facebook status update, but would it have made any sense? No. Love quotes for wife No one consumes long form content on Facebook. Vnd to usd That’s what blogs and YouTube are for.

Twitter’s video platform, Vine, has gotten immensely popular. Trading places stock market scene explained Lots of people completely failed in building a big following on it, because they were just putting out the wrong content.

Instead of seeing social media as a distribution channel where you push out the content that you created on one platform to of all the others, try to tell stories that match the context of each platform.

Sounds similar to SEM, doesn’t it? That’s because it is. Aud usd yahoo But, while SEM is only one type of PPC advertising (and a very special one), there are many platforms that offer to showing your ads to their audience with PPC.

When Pat created Smart Passive Income, in 2008, he was just starting to get familiar with selling informational products online. Exchange rate us to indian rupee His first product, Green Exam Academy, a course he created to help people pass the LEEDs exam for architects, sold well.

He wanted to learn more about the concept of passive income, where you earn money without actively working for it (after an insane amount of work upfront, of course).

The next time that you come back Luigi says: “Dude, your friend bought 4 pizzas because of you! That’s the biggest order I had all week! Thanks man, here’s $5 bucks for referring him!”

Except, it doesn’t usually happen in real life like this, especially because a pizza place who’s biggest order in a week is 4 pizzas won’t be around for very long.

You can then put that link on your blog, for example, or send it to friends who you want to recommend that product to. Yahoo futures quotes If they click your link and buy the product, you’ll get a small commission from Amazon for referring that customer.

Do you know that feeling when you keep complaining all day long, until you see your best friend and she immediately tells you: Shut up. Usd law school Stop complaining and do this instead!

Lots of articles online show you “how to write better emails” or “how to pitch anything.” But, in order to be able to send those emails, you first need the list of people to send them to.

Online marketing is the real deal. Usd chf Of course guys like Chandler are the exception, but thanks to the power of the internet, anyone and everyone can become financially independent.

If you’re interested in having your own website, or have any questions, feel free to contact me. Size of futures market I can be reached at (417) 812-6313 or at my website, Conversion of euro to usd Thank you, Thomas P. Usd to chf McKee.