Refurbishing top content – whiteboard friday – moz

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You’ve got top-performing content on your site that does really well. Rate gbp to usd Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Javascript print command Isn’t there something else you can do with content that’s clearly proven its worth?
As it turns out, there is! In today’s Whiteboard Friday, Moz’s resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it.
Hey, Moz fans, welcome to another edition of Whiteboard Friday. Binary music I’m Britney Muller, Moz’s SEO and Content Architect, and I’m so excited to talk to you today about refurbishing your top content. 1 usd to krw Any of you watching likely have top content, either on your site or a client’s site, that does really, really well. Usd nzd chart Whether that’s getting the most traffic or converting the most users, it does really well. Dollar euro exchange rate today The problem is that we let it just sit there, and we’re not getting the amplification that we could out of that content. The fx firm So I’m going to talk to you today about how to sort of funnel in more qualified leads. Binary code translater So how do we do that?
Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic.
It’s super important to keep in mind that there are other forms of content. Html code reader It’s not always necessarily just a page on your website. 1 usd to bgn It could be a video somewhere, it could be a really great podcast, it could even be a printout, and I’ve run into this a few times where the information isn’t currently digital, but they use it in a clinic or in an office setting that could do really great things for the website. Usd brl exchange rate So keep that in mind.
For the sake of our example, I’m going with a long-form content of how to choose the right college. Funny quotes about friendship Maybe this brings in lots of applicants for a particular school or university. Yahoo news canada So what could they better be doing with this piece of content? So that brings us to step two, which is simplify and repurpose. Us futures market hours We all want to consume information differently. Euro to pound exchange rate today There are different use cases, you name it. Usd cad So to take a long-form piece of content and to put it together in a PowerPoint, really simplify it and break it up into slides. Gender identity quiz From there, you can use those slides or take new raw footage to make a really, really powerful video on how to choose the right college.
If you have these two steps done, you’re kind of set up for success for images. Aud usd graph You could either take images from your PowerPoint or your video and have really great informational text below it.
Lastly, audio, how easy would it be to take this long-form piece and to make it into an audio option or a podcast even, allowing your visitors maybe another option when they get to this page? So it’s fun to experiment with that as well.
You can interweave some of these other forms of content back into the original piece, and now you’re learning a lot more about your audience and a lot more about how they want to consume your content.
I can already feel people getting really squeamish about this, but you shouldn’t. Euro dollar exchange rate forecast 2016 Let me say there are two big reasons why you should be taking advantage of this. Hockey quotes One, these are all really, really powerful sites. Gold forecast 2017 They rank really well. Exchange rate usd jpy Two, they have a huge audience, and their audiences are actively seeking information that you’re providing on your site. Eur usd historical data download So if you’re not going to be providing expertise and information on these sites, someone will, right? So you want to take advantage of that, and you want to take the opportunity.
So you could take your PowerPoint and upload it to SlideShare. Pre market dow jones futures SlideShare ranks so, so well. Usd rate of exchange You could take your video and upload it to YouTube, with the caveat of putting it on Vimeo or Wistia first. Binary code translator You want to make sure that you are self-hosting for up to three months, and then you can transfer your video to YouTube. Malaysian ringgit to usd That way you’re getting the authority of that video, and Youtube.com isn’t ranking first for it.
Instagram is great for those images, but, again, I would always put the text below it and keep your images really clean and not have too much text on them, and then to obviously hashtag appropriately.
Then Pinterest, Quora, people are actively asking questions that you have all the answers to, so to be the expertise in the field and to take advantage of people asking, “How do I choose the right college?” Reddit and LinkedIn are other options to further amplify.
Measure the impact of republishing on these sites. Gender quiz lgbt There are a couple of ways to do this. Used book stores These are some of my favorite engagement metrics. Binary number translator So you have number of viewed pages, you have time on site, bounce rate is always good to look at, and, obviously, conversions. Cnn futures markets So this really starts to paint a picture of: Where are you seeing the qualified leads? Where is your qualified traffic coming from?
Then the next time you go to a new content strategy, maybe you leave out these three because you didn’t get much traffic from them, but maybe you saw a bunch of qualified leads from SlideShare. Video editor linux mint So that brings you to pivot, like the “Friends” episode. Usd to aud exchange rate It allows you to pivot.
So now, we have a strategy moving forward. Html to word converter We know what platforms work best for your website or your business, and you’re kind of setting yourself up for success down the road.
I would love, love, love to hear if you have experimented with these strategies, what has worked for you, what hasn’t. Machine learning artificial intelligence Also feel free to ask me any questions down below. Rm to usd Thank you so much for joining us for this edition of Whiteboard Friday, and I will see all again soon. Usd to inr today Thank you.

Britney, what do you recommend we do with a few of our best blog posts from 2015? On top of creating images to upload to Slideshare and making videos for Wistia (which we will be doing thanks to your video today), I also want to republish these older posts so that they are new again.
We would like to republish them now that our blog has been redesigned and is worth something, after of course first editing them to be more relevant to 2017 and improving the content.
We have some great backlinks pointing to the earlier posts, including EDU.gov links, actually on a few of our sites we have this predicament. Binary arithmetic operations And we even still get leads from some of these older posts, but I feel that if we refurbish them as new blog posts more relevant to 2017 we can do that much better.

Britney, what do you recommend we do with a few of our best blog posts from 2015? On top of creating images to upload to Slideshare and making videos for Wistia (which we will be doing thanks to your video today), I also want to republish these older posts so that they are new again. Usd inr forecast

We would like to republish them now that our blog has been redesigned and is worth something, after of course first editing them to be more relevant to 2017 and improving the content. Usd exchange rate history

We have some great backlinks pointing to the earlier posts, including EDU.gov links, actually on a few of our sites we have this predicament. Usd to vnd conversion And we even still get leads from some of these older posts, but I feel that if we refurbish them as new blog posts more relevant to 2017 we can do that much better. Cnn market futures

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