Self-driving cars and the future of marketing


Scrambling for their place behind the wheel of driverless cars are Uber, Apple, Tesla and many more. Cnn futures market Self-driving technology is not so far away. The box It is thought that the 2020s could be the decade when these cars will start to hit our roads commercially, when, according to some the number of autonomous vehicles on our roads globally will total 10 million. Us stock chart MIT’s Kevin Ashton, renowned Internet of Things visionary, predicts that human driven cars could be obsolete by 2030.

Usd pound The future of transport is eerily close.

This step in travel technology parallels big steps in other sectors; namely the transition from radio, to television, and the internet. Canadian dollar news today Such changes affect how we live our lives, they change our culture, and they affect jobs. Dollar index chart live They also affect how we use marketing.

Self Driving cars will be no exception. Stock futures live market With this shift in how we travel will come new marketing opportunities. Convert usd to euro As with digital trends in recent years the emphasis will be on integrating the ‘driverless platform’ with other channels, both outdoor and in-store. Amazon prime rates The ‘local’ consumer will become increasingly important.

iBeacons already send messages to our phones to entice and engage in-store or nearby consumers. Call and put options for dummies The 2030s will see the technology used by local businesses to summon passengers transiting in private (or hired) driverless cars.

Imagine that it’s 8.10am on Monday morning in 2031. Family dollar stock price Your self driving Uber has picked up Tim and is taking him to work. Usd ringgit exchange rate A screen emerges from the roof and an ad begins to play:

“Hungry, Tim? Get a Tasty Sausage & Egg Breakfast Burger for just $24. Pound usd converter Your driverless Uber will pass Betty’s Burgers in Erskinville in 1 minute time. Usd jpy technical analysis Press or say ‘take me to Betty’s Burgers’ if you’re hungry”.

Cars in certain countries already use beacons to charge toll fees without the need for the driver to stop, so the adaptation into advertising should be relatively simple.

Companies in 2017 pay extra to get placements on social media, through display and on affiliate sites. Binary code to text By the early 2030s, the driverless car will be a type of affiliate. 1 usd to zar The target consumer will become the thing that is placed… right at a business’s doorstep.

A person orders a driverless Uber at 8pm to a city center. Gbp to usd exchange rate The app collects data by asking ‘how many are travelling’, and ‘reason for travel’. Joy news ghana The users informs the app that it is a group of people going for a night out, and the app subsequently asks, ‘where do you want to be dropped off’, with the prominent, default option set to ‘where the party is at’.

Google Maps is already loaded with content related to local businesses. 2000 usd to inr Many companies have listed all of their company details through Google My Business. Conversion of usd to rupees Without doubt Google’s iteration off driverless cars will leverage this benefit.

Car dashboards and the back of head rests will be replaced by interactive maps that show where you are going. 1 usd to sek As your car is about to pass through a village, icons pop out on the interactive map displaying details of local businesses, and current messaging such as special offers and the words ‘open now’.

As an industry we have made great use of technology to increase levels of engagement in order to get the most from outdoor placements. Aud convert usd But what if we could affect the reach of a particular placement, for a particular segment? What if we could ensure the target audience is moved past your ad?

In 2030, the route sat-nav systems send passengers in their private self-driving car will be influenced by a back-end ‘go via’ feature integrated for advertisers. Convert decimal to binary The route will be calculated from the quickest options, combined with the passengers profile and data relating to outdoor marketing placements.

Imagine this; a regular theatre-goer is on her way back from dropping the kids off at school in her self-driving BMW. Usd shop The car has a few routes to choose from. Can to usd However, for the month of March it takes the same route every day; it passes under a bridge displaying an ad for The Rise and Fall of Donald Trump: The Musical.