Social media manager_ 10 important skills and traits for 2017

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A decade ago, the role of a social media manager might not have even existed. Call option put option Today, however, almost every company is involved in social media one way or another.

A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today.


In this post, we’ll try our best to answer all those questions. Funny jokes for adults short We’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas.

Throughout this post, we’ll discuss the various skills and traits we feel are most important for social media managers. Binary bit But before we dive in, I quickly wanted to share some of my learnings about the difference between skills and traits.

Skills are tangible factors that you actually bring to the table. Us stock market futures today Things such as HTML, PowerPoint, Tax Preparation, Medication Compounding, Social Media Management, Lesson Planning, Accounts Receivable, Contract negotiations, etc. Inr to usd exchange rate history They are things that require you to develop a certain level of understanding, productivity or efficiency to claim expertise.

A trait is therefore defined as, “a quality that makes one person or thing different from another”. Mxn usd These are the things that make you who you are, that are part of your personality: the things that make you different from other people. Exchange rate usd to nzd The difference is that these are subjective. Usd to ruble One person’s definition of being hard-working is not the same as another’s. Euro pound sterling exchange rate Traits come without a quantifiable or standard measure. Dollar rate today in indian rupees They are often, but not always, amplifiers of how you do or complete something that is a skill.

When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity). Market futures today 7 skills top social media managers share 1. Pound to usd history Copywriting

Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing). Stock outperform rating Writing good copy is required in many areas of a social media manager’s role, from filling up your social media profile description to crafting tweets and Facebook posts.

To enhance your copywriting skills, I’d highly recommend studying a few copywriting formulas to help you craft inspiring copy. Finding a copywriting formula (or two) that works for you can be a great productivity boost and also improve the quality of the social media content you publish.

One of our favorite copywriting techniques here at Buffer is the ‘Before – After – Bridge’ – you may recognize it from a few of our blog posts and social posts. Usd money converter Here’s how it works: Before – After – Bridge

For more great tips on copywriting, be sure to check out Kevan’s great post: If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media Resources

Social media evolved a great deal over recent years, and we have moved away from mostly plain text based updates towards visual content such as images and videos. How to convert decimal fraction to binary Designing and creating visual content is becoming an essential skill for social media managers.

With features and apps like Facebook Live, Instagram Live, and Periscope, live videos are becoming more and more important on social platforms. Usd to sgd rate And marketers have noted this change, with 42 percent of marketers saying they want to create more live videos.

Why are marketers excited about live video? I believe the answer is two-fold: reach and engagement. Facebook Live videos are more likely to appear higher in the News Feed when those videos are live than after they are no longer live. Usd conversion rate today From an engagement perspective, live content also provides opportunity for high-engagement and 1:1 interactions with audiences.

To tap into the live video trend, social media managers have to be confident enough to go live on social media to connect with their audience. Stock market trading hours pacific time Having public speaking skills will help you to present your ideas, interview guests, answer impromptu questions, and chat with your followers in real-time.

If you want to see our awesome Social Media Manager, Brian Peters, in action, you can find his live videos here. Eu to usd conversion And below is a short clip of Brian discussing viral content:

Social media is the top channel people go to for customer care, but only 21 percent of businesses use social media for customer support. Basketball quotes for girls This means there’s a huge opportunity here to provide remarkable customer service experiences.

As the face of your company on social media and the person who is likely to be responding to at least some of the messages your brand receives on platforms like Twitter and Facebook, it’s important for social media managers to have conversational skills and empathy to help you customers on social media.

Community engagement is quite similar in many ways. Exchange rate us and canada A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry.

With data and analytics, you know what type of social media posts do well. Dollar conversion rate today Behavioral psychology tells you the why — for example, why are people attracted to certain posts? Why do people share certain posts?

Knowing the what allows you to spot trends and try to repeat past successes; knowing the why enables you to understand the underlying causes for those trends in order to try and create future successes.

For example, your data might tell you that your tweets with images are doing better than tweets with only text. Gbp to usd historical exchange rates Based on just that information, you might create more tweets with images. Stock market futures right now However, it could be that your followers prefer visual content. Convert to binary Without knowing the psychology behind trends, you might miss out on opportunities to create other types of visual content such as videos and GIFs.

You certainly don’t need a degree or high level of expertise in psychology to be a social media manager, but a keenness to learn and understand psychology at some level is an important skill.

The term, ‘Analytics’, is used quite broadly here, referring to both social media metrics (e.g. Binary trigger system likes, comments, shares, etc.) and business metrics (e.g. Funny jokes in urdu 2016 traffic, leads, conversions, revenue, etc.). Binary encoding A great social media manager is able to understand both types of metrics and tie them together to give an overall view of the company’s social media performance against business goals.

A social media manager should be the guiding light in your business when it comes to measuring your performance across various social channels. Euro pak rupee exchange rate As such, learning the ins and outs of social media metrics and judging which ones are meaningful for your business is essential for a social media manager.

For example, if your goal is to drive traffic from social media channels to your website and drive sales, being able to attribute traffic and conversions back to channels and even certain posts will help your team to understand what content is helping you to achieve your goals.

As a social media manager, you might be allocated a budget to work with. Text editor windows 10 Apart from paid advertising, you might have to pay for things like a social media management tool, designs, images, or courses to improve yourself. Future stock market predictions 2014 Having some basic financial and budgeting knowledge can make you better on the job.

A curious social media manager would immerse herself in the social media world, staying up-to-date with the latest development and experimenting with new social media marketing strategies.

Brian Peters is an epitome of this quality. Usd rub rate When we discovered that videos, especially live videos, are becoming popular on social media, Brian immediately started making more videos on Facebook and Twitter. 30 in binary When Snap Inc. Gender identity crisis launched Spectacle, Brian got it as soon as he could to try it out and figure out how marketers can use it in their social media strategy.

“We really look for people who have their finger on the pulse of how social is changing. Kurs usd rupiah It is one of the most rapidly changing industries right now, and I want someone who is paying attention to it, who is enthralled by it and fascinated by it. New york stock exchange futures … Things shift so fast. Australia to us exchange rate If you think about the social media channels that were dominant two years ago and the social media channels that are dominant today, it’s just a totally different world.”

For example, the most engaging type of social media content has shifted from texts to images to videos. Aud usd live chart In a Fast Company article, Mark Zuckerberg was reported to have said,

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said, justifying Facebook’s aggressive push into the area. Binary decimal “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”

A great social media manager is able to keep up with such changes and pick up the necessary skills (e.g. Used future graphic design, video making, etc.). Euro forecast (Imagine when virtual reality becomes the most popular type of content!)

Being able to generate likes and shares is great; knowing how social media fits in with the entire business strategy is even better! A business-savvy social media manager sees the bigger picture and understands the role of social media in the company.

They understand which metrics are most relevant and crucial to the business and how social media can help to push them higher. Sgd to usd chart For example, a B2B social media manager might focus on generating leads for her sales team while a B2C social media manager might focus on increasing customer purchases directly. Current stock market futures today This way, her impact goes beyond just social media but to the entire company.

To give you an unbiased view on this topic, I’d love to share the skills and traits that other companies and individuals think are important: What the Best Social Media Community Managers Actually Do in Their Jobs by HubSpot

Lindsay Kolowich of HubSpot also mentioned the necessary skills for each of these areas in this article. Funny quotes about work 10 Essential Skills a Social Media Manager Needs To Have on Their Resume by Jeff Bullas

While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company.

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