The future of digital marketing and seo 2016 and beyond stone temple us dollar to canadian dollar chart


1 text to binary converter online. Rise of the Millennials: Eric told us that a Millennial is basically anyone who came of age around the year 2000, but in reality it’s more of an attitude than an age group. Millennials expect high quality and lots of choices, in part because more choices are available than ever before. They also look for entertainment and engagement, because they can easily switch channels if you’re boring them exchange rate us to british pound. Millennials also have high expectations of authenticity, because they see a lot more inauthenticit behavior being exposed these days aed usd exchange rate. They also tend to be impatient. If your site load or customer response time is slow, they know they can easily go elsewhere.

2 usd zar forecast. Author Authority: Google Authorship was a hugely visible experiment in search to reward authors who were willing to be identified with their content.

Yet, in mid-2014, Eric and I broke the news that Google was shutting down the project. You might think that was the end of author authority in search, but then to everyone’s surprise, at SMX East in October 2015, Google’s Gary Illyes said that publishers should keep authorship markup on their sites, “just in case Google ever decides to use it again.” Was this a subtle announcement that Google was bringing back Authorship? Probably not. But it’s safe to bet that Google still cares deeply about authoritative authors.

Whether it makes a difference in search rankings or not, Eric stressed that building your reputation as an expert in your topic area is still vitally important dollar exchange rate euro. How do you do it?

3. Mobile and Voice Search: On May 5, 2015, Google announced that more searches were taking place on mobile than on computers in ten countries, including the US and Japan exchange rate vnd usd. In addition, Eric noted that increasingly we will be searching on devices that have no keyboards, making voice search more and more the norm.

4. Content Effectiveness Optimization: Content Effectiveness Optimization is Eric’s term for the practice of tuning your web pages to satisfy a larger percentage of visitors adding binary. You need to look at each of your pages and ask whether the majority of users who arrive there from relevant queries will be satisfied with what they see cocoa futures market news. For e-commerce sites in particular, you need to think in terms of task completion. What has the visitor come to the page to do, and how easily can they accomplish that? Always remember that your users have other options, and they can get to those options easily.

5 aud usd forecast. Deep Learning: Humans and machines think differently. Google’s DeepMind project is teaching machines to read, view and comprehend what humans read, view and comprehend. Computers are no longer limited to linear programs, but can be taught to build networks of information with many layers.

For example, Google has been very successful in teaching their algorithms to recognize human faces, and to be able to recognize that many different views and angles of a particular person is still that same person. In a similar fashion, Google taught its computers to be able to tell a cat from a dog futures market meaning. That task sounds rudimentary to us humans, but just try explaining in words exactly what the difference is!

Another fascinating area of machine learning by Google is their recently-announced RankBrain algorithm. RankBrain helps Google interpret human queries that are not immediately clear, or that contain no keywords that correspond directly with the sought-for content.

For example, a query that might be referred to RankBrain for pre-processing is “What’s the title of the consumer at the highest level of the food chain?” Not a terribly difficult question for an educated human, but there are levels of understanding implied in the question that would not be immediately obvious to a search algorithm. RankBrain enables Google to figure out the meaning and intent of the question to deliver the right answer.

Traditional search ranking signals group around three areas: discoverability, importance, and relevance. What’s missing? The ability to understand the query and find resources that answer it, even when the intent of the query isn’t blatantly obvious. That’s the task of RankBrain. Look for Eric to be writing a lot more about this search feature in the future!