The future of paid voice search and monetizing the map


Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. Program for binary search By extra, I mean potentially an additional $1.5 billion in 2017 alone. When does the futures market open Maps inherently have local intent; local intent has a high likelihood for conversion. Nzd to usd converter No surprises there.

We as advertisers can perform all the mental gymnastics we want, but the truth is, ads are a nuisance. Us stock futures market Especially on maps.

Usd gbp conversion When you’re looking for a location, the last thing you want to see is a map resembling a pincushion or a shotgun’s scatter pattern. Fraction worksheets free Striking the right balance between organic and paid listings is critical.

Unfortunately, as the screen size shrinks, the challenge of balancing paid and organic gets magnified on the map. Binary multiplication examples On desktop, there aren’t so many paid ads that you can’t find organic listings. Taux de change euro dollar us In fact, it’s almost a happy compromise. Exchange rate myr to usd You get to use Google’s mapping services for free; Google gets to turn a profit. World stock market futures Fair deal.

With mobile devices, populating local searches with ads becomes less user-friendly. Hex code generator Paid ads shove organic listings toward irrelevancy, and small businesses can’t always afford to pay for those critical ad spots. Convert rm to usd Still, it’s workable.

But voice search is becoming a fundamental aspect of local search. Aud usd rate And voice search tends to eliminate the screen entirely. Usd aud calculator This creates two problems. Gold price today kitco One, how do Google, Microsoft and Amazon display a map without a screen? And two, how do they make money off the map if you can’t see it? Problems with visualizing the map

When it comes to general knowledge queries, you can get by without a screen. Dollar price today in india Ask a search engine what’s the airspeed velocity of an unladen swallow, and it will simply tell you the answer (assuming you’ve specified African or European).

But the visual component of a map is rather critical. Usd vnd chart Sure, Google will read us directions when we’re driving, and we function (more or less) without looking at the map on our phones. Python examples But this is after we’ve made a decision to go somewhere, not before it. Cny to usd conversion When you conduct a voice search for nearby restaurants, it’s difficult to choose a location if there’s nothing visual to look at.

This is the problem with in-home digital assistants like Google Home and Amazon Alexa. Usd to euro conversion Are we just supposed to wait patiently while the digital assistant reads us a laundry list of 10 nearby locations before deciding? Doubt it. Eur usd rate history Are we simply going to trust the one location the digital assistant serves up? Probably not — even if someday that’s possible.

With Big Data and predictive analysis, search engines will get pretty darn good at serving optimized search results for each user. Fraction to mixed number converter On the surface, this seems like a great way to winnow down the number of search results.

Only there’s a problem. Usd jpy forecast today Google and the others don’t rely on you picking the best answer; they rely on you picking the paid answer. Vnd to usd conversion Once you get to a certain point, providing optimized organic results runs counter to the business models of these companies.

The problem with selling ads through voice search, whether they have local intent or not, is that it erodes user trust. Vkc forex If the only answer Amazon Alexa provides is an ad, why would you trust any of its search results?

Granted, no search engine would be foolish enough to go this extreme route. Famous quotes about time But even if you’re giving only one paid answer to every three organic results, it’s no longer easy to ignore those paid results with voice search. Used book stores las vegas With a screen, your eye can skip right over those ads in a matter of milliseconds. Binary number system But with voice search, you’ll have to wait seconds to listen through an ad. Usd zar exchange rate Sure, we do it on YouTube and television. Python print But we don’t like it. 444 angel number meaning And we certainly won’t like it if we came to the digital assistant for a specific answer, not entertainment, and we still have to listen through an ad just to get an answer.

So how will search engines solve the paid search conundrum? With a screen, of course — only a virtual one. Dollar news today Virtual and augmented reality — the screens of the future

There’s no doubt that the brain trusts at Google, Microsoft and Facebook have been thinking about this problem for a long time. Binary to decimal formula There’s a reason that all of these companies are pushing hard into virtual and augmented reality.

With the exponential growth of connected devices hitting over 20 billion by the end of the decade, more users will expect to interact with their devices without a screen, fueling the rise of voice search. Usd eur conversion But we still need screens if Google and the others want to turn a profit. Exchange rate chf usd Otherwise, we won’t be able to rapidly process information to make our decisions.

The most likely solution will be to simply project a screen in virtual and augmented reality. Usa today sudoku This will allow you to visualize the map, or any other product or service you’re considering buying, only you’ll be doing it without ever touching a mouse or a screen.

In the short term, your smartphone screen will provide the same function as your future virtual screen. Market futures news In the long term, expect to see augmented and virtual reality glasses to take your phone’s place. Usd today rate Don’t be surprised when you start seeing more products like Google Glass popping up.

Other solutions to the paid voice search conundrum include selling digital assistants as a service or these companies simply choosing not to monetize voice search and the map. Usd pound sterling exchange rate The first option raises huge ethical questions about who gets access to digital assistants. Gender differences in education The second option would be asking Google and Amazon to pass up a chance to make money. Dow jones futures market Neither is a likely alternative. Funny jokes for adults What should search marketers do?

Ads are coming to voice search sooner than you think. Binary number calculator Last week, Amazon already started toying with the idea of selling ads on Alexa. Gbp usd forecast Still, my advice for marketers is to begin optimizing for organic voice search. Euro dollar exchange rate history In the future, organic listings won’t go away; they’ll just be harder to earn.