The future of television advertising is native usd inr conversion

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• Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider dollar exchange rate. Their distribution — which controls how many people see your stuff and thus affects how much you can command for ads — is now in the hands of Facebook and Google, which may control as much as 85% of online ad revenue. Robert and I agree that the missing piece Facebook needs is content; that’s why it’s aggressively courting advertisers to host their content on its platform. We discuss several ways Facebook could easily fill the content gap, and what this could mean to brands and publishers.

• The death of content marketing – why brands must become cultural currency (14:59): Content is quickly becoming a commodity, warns David Armano dollar euro forecast 2016. Because of this, it lacks cultural relevance to the audiences it’s supposed to influence.


His solution? Brands should partner and collaborate with influencers in the niches they serve chf usd conversion. In this way, they have the potential to make a bigger impact with customers who are members of these communities. Robert and I aren’t quite sure what Armano is trying to say in this article. Influencer marketing is very important today rm to usd converter. But it has nothing to do with the supposed death of content marketing.

• Google says YouTube ads are 80% more effective than TV (22:00): In a new report that is sure to anger the TV industry, Google says that YouTube ads were more effective than TV ads 80% of the time. Fifty-six case studies from Google and its research partners show that advertisers should be spending six times more of their budgets on YouTube advertising than they already do pound to usd. Robert and I agree that this is a self-serving study with dubious data translate binary code. But we believe brands ought to consider devoting a small percentage of their ad budgets for paid distribution of their digital content – or doing something more innovative than jamming their existing TV ads into YouTube pre-rolls.

• SNL will decrease ads by 30% next season (27:28): NBC’s Saturday Night Live (SNL) plans to cut about 30% of ads out of the sketch comedy show next season. In its place will be six pods of custom branded content per year, produced by the SNL cast stock market trading hours christmas eve. This is part of a move by TV networks to make the viewing experience more consumer friendly by reducing commercial interruptions and weaving in brand messaging that more closely resembles the content viewers tuned in to watch. Robert thinks this is a genius move by NBC exchange rate rm to usd. I predict this is what advertising will evolve into during the next five years.

• Social cost of bad online marketing (33:43): Alexandra Samuel’s opinion column on HBR.org points out that relentless advertising and marketing have polluted the web to the point where independent voices have been pushed to the margins. Robert and I agree that this article is too focused on Samuel’s wishes for a pure, altruistic online world, but doesn’t offer a solution. She also ignores the fact that content marketing, if it’s done thoughtfully and strategically, can share information and educate – without being obnoxious about it.

• Marketo: No matter what rumors you’ve heard – email is not dead! It continues to be a top performing marketing channel – as long as you stand out aud usd exchange rate history. Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. Download the Lookbook here: http://cmi.media/pnr128

• Robert’s rant: Robert was recently interviewed by a newspaper for an article it was producing about the evolution of marketing. The interview went well, and covered a lot of great information. However, when it was published on the newspaper’s website, it contained a call to action at the end for the newspaper’s content studio. The reporter never disclosed to Robert that this article was actually a native advertising piece. That incident points to the need for full transparency in sponsored content.

• Energy University: Ten years ago, Schneider Electric launched Energy University, a free online educational resource that provides an extensive library of training videos about energy usage, technical developments in various industries, management solutions to energy consumption challenges , and other energy-related topics. It contains almost 500 courses and has over 500,000 subscribers, who have taken over 750,000 courses since the website was launched 1 nzd to usd. The courses are translated into different languages, giving Energy University a global reach. Its impact includes acting as a source of new business for the company, providing insights into customer needs in regional markets, helping Schneider recruit new employees, and, of course, educating people about developments in the field of electrical engineering. It’s an excellent example of This Old Marketing.


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