The mobile seo trends for 2017 and beyond _ linchpin


It’s hard to believe, but the end of 2016 is already here. Usd currency exchange rate If there was one thing that became painfully clear for some SEOs, it was that mobile optimization is no longer optional.

With mobile usage now representing 65 percent of digital media time, Google has been making changes to accommodate this new king of traffic.

Exchange rate usd to inr history Back in May, they officially rolled out the mobile-friendly algorithm boost that gave mobile-friendly websites an additional ranking boost.

The changes for mobile users don’t stop there. Nzd vs usd forecast We have already seen many changes from Google that will help improve the experience for mobile users, and this will no doubt shape the trends that we see for mobile SEO in 2017.

Ronald Dod, Cofounder and CEO of puts it simply – Accelerated Mobile Pages and a Mobile First Search Index, are Google’s way of giving the user the best information the quickest. Stock market cnn news If you focus on doing what Google wants to reward (great information and a quick experience), then they’re more likely to send your website traffic from their SERPs. Binary sms Here are a few mobile SEO predictions for 2017: Preparing for Google’s Mobile Search Index

Many SEOs have expected a mobile search index for some time, but the room for doubt has shrunk to zero. Nzd usd chart Google recently announced on their Webmaster Central Blog that they have begun experimenting with a separate mobile search index. Learning tutorials So far, the experiments have been conducted on a smaller scale, failing to impact websites in any significant way. The binary lab However, a prototype is a strong indicator of a larger rollout. Hockey players club It is only a matter of time before Google will scale its mobile search index to include all mobile traffic.

This shouldn’t cause SEOs alarm just yet. Thb usd Google has said that this should not alter overall rankings. Famous quotes That being said, there are a lot of questions that could come into play when Google expands the scope.

What does this mean for links? Will the indexing change eventually impact search rankings? It’s too early to provide definitive answers to these questions, but Google has recommended putting primary content on the mobile version of your site. Vnd to usd chart As this rollout progresses, we can expect marketers to get more serious about mobile, devoting more resources to create mobile experiences that are every bit as helpful as their desktop versions.

Knowing this ahead of time is a huge advantage because of the significant constraints that mobile interface places on design. Aed usd converter It would be wise for marketers to start thinking now about how to make this transition. Eur usd historical data Increase in AMP Symbols

By now, most of us know how critical it is to have fast-loading webpages. Python tutorial To speed up load times for mobile users, Google released its Accelerated Mobile Pages (AMP) project back in February and has made numerous changes to the project since then.

It’s pretty clear that Google is pushing hard for publishers to get started in AMP. Usd myr exchange rate Recently, Google began experimenting with darker AMP icons in search results—which are more noticeable compared to the light gray AMP icon.

What we can expect in 2017 is an increase in publishers becoming AMP-compliant so that this symbol appears in search results. Gbp to usd conversion As Google pushes harder for websites to adopt AMP, mobile users will be actively looking for this symbol to ensure fast load times. Nzd usd live Everyone wants higher CTRs, and this more noticeable symbol could increase a website’s mobile traffic.

But a symbol is just a symbol. Stock futures marketwatch What it represents is far more important. Hkd to usd exchange rate Google’s emphasis on AMP compliance comes from hard data, which we surmise demonstrates that AMP-compliant sites serve their customers better. Usd cad fx The icon might be more noticeable to customers in the future, but it is also important to recognize that the largest purveyor of mobile data in the world has noticed that websites with AMP characteristics perform better. Usd eur bloomberg Focus on Voice Search

There has been a significant increase in the number of voice searches and use of virtual assistants such as Siri, Cortana, Amazon Alexa, and Google Home. Best exchange rate usd to inr In the keynote for Google I/O last May, Google CEO Sundar Pichai told the audience that 20 percent of mobile search queries are voice queries.

This number is only expected to grow as voice recognition software becomes more advanced. The boxer Your SEO should optimize for voice searches. Naira to pounds exchange rate today And it should research potential conversational queries. Convert text to binary Less Intrusive Ads

If users dislike intrusive ads on desktop, then they really hate them on mobile. Famous quotes about change Intrusive ads were on the rise in early 2014, but Google has recognized just how damaging these ads can be to a mobile user’s experience and decided to do something about it. Iqd to usd Starting January 10, 2017, websites with content that is not easily accessible in mobile search results may not rank as highly.

To avoid this, there will likely be a rise in banner ads and more targeted offers that will reach consumers without taking up the majority of their mobile screen. Amazon international shipping rates This will have a large impact on on-page SEO in 2017. Verizon modem setup Emphasis on Micro Moments

Digital marketers have been paying more attention to “micro moments,” which refers to the moment when a consumer reflexively reaches for their mobile device to fulfill an immediate need. Inr to usd exchange rate This need can be to buy, to go somewhere, to know, or to do something.

The proliferation of smartphones has made it easier than ever for mobile users to act on their impulses, and Google is encouraging digital retailers to meet the needs of consumers by addressing these micro-moments. Mortgage meaning in tagalog In the coming year, mapping the mobile-driven customer journey will become an increasingly important part of every digital marketing strategy. Python dictionary Better Content

Churning out regular content is no longer going to be enough in 2017. Binary addition overflow To get ahead of the competition and rank higher in organic search results, site owners need to produce content that resonates with mobile users.

If you haven’t already started, it’s time to think about your content marketing strategy for 2017. Stock superstock With the rise in voice search, you will want to think about integrating long-tail keywords and conversational phrases that mobile users will be using to search within your content. Euro news today However, it isn’t just about sticking certain keywords into your content. Conversion from inr to usd Mobile users can spot useless content within seconds and bounce from your page. Eur usd chart investing Take the time to make your content valuable to mobile users, taking the time to consider how mobile users might want different things than desktop traffic. Binary to octal conversion Final Thoughts

Of course, no one can say for certain what 2017 has in store for us, but these changes all follow Google’s momentum, building on actions and decisions the company has made over the last five years.

Mobile users are growing at a fast pace, and Google will continue to make changes that benefit those who use mobile devices. Currency converter xpf to usd We have done our best to include only those trends we can depend on, so that our resources are spent on the right initiatives, those that will give our clients better results than the competition.