Top 10 marketing tips for appraisers _ aic exchange


The appraisal industry in Canada continues to be competitive and it’s clear that traditional, tried and true marketing, is critical for survival. Pound exchange rate history But the explosion of digital marketing tools provide new channels to communicate and build relationships in ways that will be important to thriving in the future of the industry. Code translator Click here to view Digital Marketing Infographic.

Here are the top 10 marketing tips based on a marketing presentation at the 2016 AIC National Conference in Winnipeg, MB. Mortgage meaning dictionary The presenters: Appraisal industry professionals; Laura Kemp, Owner & Residential Appraiser, Kemp Appraisal; Glenn Power, Co-Owner, Provident Valuation & Advisory Services, and integrated marketing expert, Christine Dubyts, President, Dubyts Communications Inc.

Successful companies have been building brands before branding was labeled.

Usd to nzd converter But many still think branding is the company logo, slogan or products. Us to rmb rate When in actuality it’s all encompassing. Usd to inr exchange rate western union It’s what people think and feel about your people, products, company and service. Binary search algorithm example In short, branding is what people say about you when you leave the room!

It’s important to build your personal and /or appraisal company brand by design, not by default. Equity finance group Take a strategic approach to determine what YOU want to convey and then communicate and act appropriately in all your marketing and business dealings. Video editor windows 10 free What is your brand promise?

If you can clearly identify and communicate your brand characteristics AND keep your promise every single time, people will eventually come to believe and trust your brand. Binary arithmetic Click here to see Branding Infographic for more info.

Networking is a top priority for successful appraisal businesses and it’s one of the most effective tactics in building relationships and growing your client base. Usd inr rate live But don’t just attend networking events and expect results. Ringgit to usd exchange rate Make the most of every networking opportunity. Binary to number Here are a few networking tips:

• Research networking opportunities before attending. Euro dollar exchange rate bloomberg Is it a good fit for you? Will you meet and build relationships with the ‘right’ people to achieve your objectives.

LinkedIn is THE B2B networking / social marketing tool. Usd to rm Signing up is easy and you can begin networking online immediately. Stock market futures tomorrow But like face-to-face networking, there are rules and etiquette:

Considered a low-cost marketing technique, speaking at events is a great way to build your credibility. Live quotes commodity futures market Estimate your time to prepare and present vs the opportunities it presents. Gold price history chart Make sure you’re presenting on a subject you’re well versed AND ensure your presentation is professionally prepared and presented. Us stock market hours You can do yourself more harm than good if the presentation doesn’t go well.

The Appraisal Institute of Canada provides industry and consumer marketing brochures for your use. Weizmann forex ltd They’re professional, current and perfect for events, meetings and mailouts! Visit and go to Member Login to access a list of available resources.

While you’re at the site make sure your Online Profile is current and complete. Usd vs aud forecast The ‘Find an Appraiser’ tool is used frequently and if you’re not listed, or your listing is incomplete you’re missing this FREE opportunity to get customers.

If you’re in the home crafting business using your Facebook page as your website is acceptable. Hex code As a professional Appraiser / Appraisal Business you need a website. The millionaire matchmaker dina lohan & peter marc jacobson There are many reasons to have a website, but the top few are:

• You don’t own your space on digital media sites – You’re at their mercy when they make changes or should they ‘go down.’ Click Here to see, ‘7 Fatal Marketing Mistakes’ Inforgraphic for more info (In particular #2).

A referral is the highest compliments you can get and can go a long way to convince people you can do what you say you can do. Us dollar to british pound exchange rate So take the time and ASK for the referral.

• Make asking for referrals part of your sales process. Yen to usd exchange rate Get the job, deliver the job, invoice the job, then ask for a referral. The futures market explained Unless the job went horribly wrong, then you’ll want to defer the ask for the next ‘happy’ client.

Your clients may be bank execs and managers but they’re also moms, dads, grandpas, aunts, uncles, husbands and wives. World stock market futures live They live in your community, shop at your grocery store and their children go to school with your kids. Pln to usd Volunteer at a charity event, sit on the parent association committee or take a position on an association board. Gpb to usd You will meet new people and expand your network of influence. Hkd to usd chart Who knows, the dad sitting next to you at the next PTA meeting may be your next best customer OR they may know someone who becomes your next best customer. Funny jokes for kids Volunteering is a great way to give back and meet new potential clients.

Pricing is an essential part of your marketing strategy. Cnn stock market futures Do you want to be high volume, low margin (think Costco), or do you want to be low volume, high margin (think Range Rover)?

If you have something unique to deliver, or truly offer a superior product/service (See Marketing Tip #1), you can use a prestige pricing strategy and charge more. Usd inr exchange rate live If you’re in the middle of the pack, offering the same appraisal services to the same people as your competitors, your pricing should reflect this with a competitive pricing strategy. Hex to binary converter online Or perhaps you’re using technology or have some other competitive advantage that allows you to deliver more service faster allowing you to increase your volume and decrease margins.

Study every point where your customer or potential customer interacts with you, your message or your brand. Exchange rate usd cad What do they think / feel before, during or after the experience? What impression does it leave them with?

• Jeremy investigates the LinkedIn article. Decimal word problems 5th grade The article is well written but has a few obvious typos. Binary exercises The Appraiser’s profile picture is a selfie with him and pet cockatoo. Uk to usd converter His profile is incomplete with spelling errors and poor formatting. Stock market futures monday Regardless, Jeremy sends a request to connect … but never hears back …

• Arial digs through her biz cards and finds the Candidate’s card. Future stock market cnn The card is professional with a unique design and heavy stock that makes it stand out from the rest. Usd cny Arial calls the Candidate who responds with the same enthusiasm. Rose quotes shakespeare The Candidate, now certified and a business owner, follows up the phone call with an email that includes links to her new website and referrals of her latest clients.

These two potential suppliers have presented themselves very differently in their ‘first point of contact’ with the potential client. Dow futures exchange Other points of contact could include:

• Post Service Delivery – What happens after the delivery of your appraisal? Is there a follow-up call/email? Anything special or unique between jobs? How do you keep in touch?

As a professional appraiser working in an increasingly competitive environment, it’s important to remember that people don’t buy from companies. Binary calculator They buy from people.

Your marketing should incorporate traditional and online channels where you can develop and build your networks of influence and develop authentic trusting relationships. Usa today crossword puzzle Refine and differentiate your offering and deliver what you promised every single time. Usd exchange rate And at all points of contact be courteous, gracious and professional.

Christine Dubyts is an honors graduate from the University of Manitoba faculty of Commerce, Marketing Major. Eur usd forward rates Christine worked with successful marketing professionals in industries including, printing & publishing, IT, fashion & retail. Decimal to binary algorithm In 1999 she launched Dubyts Communications, a full service marketing and communications company offering consulting, graphic design, branding strategy, web design and new media marketing to companies and associations across Canada.

As a speaker, trainer and consultant, Christine’s passion is discovering an attribute each client can own and helping them to live it and communicate it consistently and with purpose.

Christine was recognized by the Province of Manitoba as Business Woman of Distinction in 2013, chaired the Woman Entrepreneur of the Year Awards, served on the executive of the Women Business Owners of Manitoba for seven years and sat as a Judge for the Spirit of Winnipeg Awards for the Winnipeg Chamber of Commerce for five years. Rmb usd exchange rate She facilitates classes at the Asper School of Business Executive Learning Centre, the Asper MBA program, guest lectures at Red River College, and has acted as an External Examiner for the Entrepreneurship Program at RRC.

Perseverance is her greatest attribute and she the looks to the future with anticipation as technology and new talents challenge the way we communicate in the world today.

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